The Ardh Sainik Mall DDC (District Distribution & Display Centre) is a flagship initiative by ASC Distributors Pvt. Ltd. under the guidance of Ardh Sainik Welfare Trust (Regd.), with the digital backbone provided by IndianMSME.org. It aims to create a nationwide B2B & B2C retail distribution network that empowers MSMEs, provides franchise opportunities to ex-servicemen, and ensures last-mile delivery to every Indian district and village.
To create a nationwide, decentralized, soldier-led retail and distribution ecosystem that supports MSMEs and generates employment.
1. Empower soldiers and society through entrepreneurial opportunity.
2. Enable “Make in India” MSMEs to access district/village level markets.
3. Deliver high-quality products at affordable rates to every citizen.
1. Establish a dedicated District Distribution & Display Centre (DDC) in each Indian district.
2. Acts as a B2B wholesale depot, B2C supermarket outlet, and MSME brand display centre.
1. Connects with IndianMSME.org for digital onboarding and ERP-supported order management.
2. Offers online/offline promotional support to MSMEs.
1. Opening of new Supplies Ardh Sainik Canteens and supply responsibility
2. Opening and Village Canteen Stores at each Village with supply responsibility.
3. Franchise offered to ex-servicemen, women and youth entrepreneurs.
1. Orders via IndianMSME.org and mobile app.
2. Buyer identified through ADC code.
3. Delivered through Abhi Aya Seva Mitra network.
Vision to create 800+ DDCs across India.
| Component | Function |
|---|---|
| ASM DDC | Central stock point for MSME products; dispatch point for retail stores |
| IndianMSME.org Panel | Digital portal listing 1,000+ MSME |
| Retail Stores (ASC/UPCS) | Franchised canteens supplied by respective DDCs; manufacturers for B2B orders |
| Abhi Aya Delivery Centre | Pin-code based distribution partners delivering local orders |
| Buyer ADC Code | Mandatory code issued to buyers for order tracking and fulfilment |
1. Exclusive Business Rights (One District – One DDC model).
2. Multiple Revenue Streams including:
=>Online orders via www.IndianMSME.org
=>Wholesale for shopkeepers
=>Supply to Ardh Sainik Canteens and Village Canteen Stores
=>Retail sales and display branding (₹2000/rack, ₹800/shelf)
=>Salesman support and storage income (with 50% sharing model).
3. High Profitability with No GST on C&F margins
4. ERP-Integrated Supply Chain.
5. Strong National Marketing Support
6. 24x7 Call Centre & IT Support
7. Socio-Economic Recognition
8. Scalable under Atmanirbhar Bharat and Digital India initiatives
The ASM DDC scheme is designed to offer a high-margin, scalable, and sustainable income model for every district-level franchise partner.
Each MSME manufacturer contributes ₹4,000 per month for:
=> ₹2,000 for dedicated product rack display inside the DDC.
=> ₹2,000 for dedicated sales manpower support to ensure push marketing.
=> With 50 manufacturers onboarded, potential branding income = ₹1 Lakhs/month.
Entitled for Rs.5000/- on each new store agreement in the District.
1. Apply Online via www.IndianMSME.org under 'DDC Registration'.
2. Submit required documents (Business registration, infrastructure, bank details).
3. Sign agreement & pay nominal registration fee.
4. Upon approval, setup and launch with HO support.
1. Total Investment: ₹25 lakhs (initial capital for franchise setup).
2. Stock Investment: ₹15 lakhs allocated for strong inventory base.
3. Infrastructure & Setup: Appx ₹7.5 lakhs (display racks, counters, signage, etc.).
4. Franchise Fee: ₹2.5 lakhs + GST (includes lifetime software, platform access, marketing, helpline).
5. This structured model ensures exclusive district rights, robust operational support, and sustainable long-term growth for every DDC partner.
The ASM DDC Franchise is a retail-distribution opportunity offered under the umbrella of Ardh Sainik Welfare Trust (Regd.). While full support is provided by ASC Distributors Pvt. Ltd., every franchisee is advised to undertake their due diligence and seek professional/legal advice before investment. Visit www.IndianMSME.org or www.ArdhSainikMall.com for updated terms, conditions, and verification protocols.
For detailed brochure, franchise proposal, and eligibility check, connect with us:
